Human review: The key to perfect localization accuracy

Human review in automated translation

Digitization and automation are gradually changing the world of e-commerce as we know it, yet the human factor remains irreplaceable. At LOCO we built a system that combines the best of both worlds: the speed and efficiency of artificial intelligence with thorough oversight from experienced translators. You localize your texts into many world languages with a few clicks, get translations rated, and easily fix the ones that need correction.

💡 Did you know that LOCO Quality Score helps you rate the quality of your translations? You get a perfect overview of which texts still need work.

Bringing AI into localization

What matters in translation isn't just accurate word-for-word conversion, but also keeping cultural specifics, context and background. At LOCO we focus on localization, not standard machine translation. Every text can be translated in seconds and adapted to all cultural specifics of the target market. Translations stay correct, but also engaging and respectful of local customs and culture. In e-commerce, what matters isn't translation, but how well your products sell abroad. Your customers feel as if you wrote the texts directly for them, which makes it more likely they'll like and buy your product.

Localization with human review

LOCO brings a translation quality scoring system, LOCO Quality Score (LQS), which helps ensure the highest possible translation accuracy. LQS evaluates translations across three main categories:

• 🔴 0–39 %: Low-quality translations with major shifts in meaning compared to the original.
• 🟠 40–89 %: Translations are linguistically correct, but contain context errors or other language-specific issues that may cause misunderstanding.
• 🟢 90–100 %: Excellent translations with no errors.

Thanks to LOCO Quality Score you can easily identify which parts of the content need additional edits. You ensure better localization quality for your e-shop and save time and resources that would otherwise go into inefficient manual checks. LOCO highlights where edits are needed most, which ensures products are always presented to international customers in the best light.

The future of localization with LOCO

With LOCO you can look forward to advanced combinations of human expertise and AI in localization. This hybrid approach not only streamlines localization and lets your e-shop reach customers worldwide quickly, but mainly increases accuracy while significantly reducing your e-shop's costs. Because your people only check what's actually wrong, instead of going through product by product.

LOCO's advanced analytics also let you optimize your localization strategy and pinpoint exactly which content parts need improvement. That leads to greater efficiency in your international marketing and saves time and resources when preparing content for foreign markets. Try the DEMO version of LOCO today and see how the combination of AI localization and human review can also make your business easier.