Welcome to AEO: the new search era your e-shop isn't ready for
ChatGPT recommends products, Perplexity compares descriptions, Google AI writes the results for you. AEO is the new SEO. And most e-shops aren't ready for it.
Fifteen years ago SEO arrived. Whoever ignored it disappeared from Google. Today the next wave is here. AEO. AI Engine Optimization.
What changed?
The customer no longer types "best running shoes for a marathon." They type it into ChatGPT. They ask Perplexity. They read AI Overviews in Google. AI searches e-shop catalogs on their behalf and recommends specific products.
And here's the problem
AI search engines don't like generic copy. They don't like machine translation. They don't like product descriptions like "quality material, modern design." AI simply skips them.
AEO means SEO for AI
- Structured data: the product needs clear attributes (size, material, intended use).
- Consistent terminology: once you call a product a "hardshell jacket," you have to hold that.
- Specificity: "waterproof up to 10,000 mm" instead of "high quality."
- Brand tone: AI can tell whether a text has soul or is AI-generated average.
How to find out for yourself
Ask ChatGPT: "Recommend me [your product type] for [your typical customer] in Germany." Are you in the top 5? No? Then it's time for an AEO audit.
LOCO AI runs an AEO audit free on your first 50 products. It shows you the score and concrete recommendations.
